How Mobile Internet Is Reshaping Digital Entertainment Across Africa
Content
- Storipod (Pan-African) – Audio, Storytelling and Community
- Son of Africa’s richest king opens Morocco’s horse show as royal Grand Prix reaches top international level
Additionally, these startups blend culture, community, and code to create fresh digital experiences that match the continent’s creative energy. In many African markets, the smartphone is the main device people use to access the internet. Africa's digital economy is expanding quickly as more people gain access to smartphones, mobile internet and digital payment services. While subscription streaming dominates consumer spending in North America and Europe, African users channel a larger share toward mobile games, social platforms, and increasingly, interactive and skill-based online games. Affordable smartphones, expanding mobile data coverage, and a young, digitally fluent population have combined to create one of the fastest-growing digital entertainment markets in the world. Across Nigeria and the wider African continent, the way people spend their leisure time has shifted dramatically over the past decade.
Distinctive local content can strengthen audience loyalty, extend engagement across multiple channels, and create new monetisation opportunities beyond a single platform or format. Technology is lowering barriers to content creation, allowing more creators, publishers, podcasters, and independent production companies to participate. Smartphones allow consumers to participate without a console or dedicated gaming computer, while connecting gaming with social interaction, payments, commerce, and wider media consumption. Gaming revenue is forecast to grow faster than the global market in all three countries, reaching US$698m (R12.7bn) in South Africa, US$133m in Kenya, and US$431m in Nigeria by 2030. Pricing, bundling, advertising-supported models, and flexible content propositions will remain central to market development. Average OTT revenue per subscription in 2030 is forecast at US$76 in South Africa, US$54 in Kenya, and US$42 in Nigeria, compared with a global average above US$100.
Fixed broadband is growing faster than mobile services, expanding the audience for streaming, gaming, connected television, and other data-intensive experiences. Additionally, they point toward actions that support positive African innovation while benefiting your own goals. Ultimately, the more creators adopt entertainment-tech, the stronger Africa’s cultural influence becomes globally. In addition, brands seeking authentic partnerships can work through organised systems rather than ad-hoc deals. Consequently, African content creators on TikTok, Instagram, and YouTube gain additional ways to structure their businesses.
Storipod (Pan-African) – Audio, Storytelling and Community
According to the GSMA Mobile Economy report, mobile technologies and services now account for a significant share of sub-Saharan Africa’s economy, with smartphone adoption climbing year after year. Unlike Western markets where desktop computers led the way, the African internet experience has been mobile-first from the start. Mobile internet access has kept growing over time. It is a collection of distinct national markets, each with its own regulatory framework, payment infrastructure, and cultural preferences.
Innovation Hubs Powering African Entertainment Tech Startups
This requires trusted first-party data, clear audience definitions, effective activation, transparent media spending, and measurement frameworks that extend beyond impressions and reach A sustainable OTT proposition must balance affordability, differentiation, and monetisation. Copyright, licensing, attribution, source verification, misinformation, privacy, bias, and brand safety will require clear accountability and human oversight. The commercial value of shared experiences therefore extends beyond ticket or box-office revenue. South Africa’s music, radio, and podcasts market is also forecast to grow from R8.0bn in 2025 to R10.6bn in 2030.
The phone is often enough, and many people are frequently plugged in. Smartphones have turned living rooms, taxi rides, shop queues, and lunch breaks into places where people often consume entertainment. These days, a night at home with a charged phone, enough data, and a good streaming app is exactly what a lot of people want to do. In Africa, Business, Culture, Entertainment, Gaming, South Africa, Technology
Son of Africa’s richest king opens Morocco’s horse show as royal Grand Prix reaches top international level
- Digital platforms can reach users across national borders with less friction than traditional businesses.
- With one of the youngest populations in the world — the median age in Nigeria is under 20 — the continent represents the future of digital consumption.
- A new wave of African entertainment tech startups is transforming streaming, ticketing and fan engagement across Nigeria, South Africa, Kenya and Ghana.
- Secondly, ticketing-focused startups like Ticketpro and BuuPass improve how you attend live shows and experiences.
- Furthermore, digital ticketing reduces fraud and improves security at venues, which boosts trust between organisers and fans.
- Tenthly, Storipod appears in lists of emerging African startups to watch and focuses on audio storytelling and podcast-style content.
- Furthermore, podcasters and spoken-word artists gain a home that understands their needs and constraints.
- Fixed broadband is growing faster than mobile services, expanding the audience for streaming, gaming, connected television, and other data-intensive experiences.
- By 2030, connectivity is forecast to account for approximately 60% of total E&M revenue in South Africa, 75% in Kenya, and 66% in Nigeria.
- Local content can create value through intellectual property, licensing, sponsorship, live experiences, commerce, and distribution across markets.
- Additionally, this is not a complete list of every strong company, but it captures key leaders and signals across the continent.
- In addition, advertisers tap into focused, loyal audiences who value authenticity and depth.
Notably, this brings founders, investors, and artists into the same rooms to shape the future of African entertainment. As a result, startups that solve these needs quickly gain loyal users and regional scale. As a result, you get a clear view of the landscape, plus practical signals to follow if you want to invest, collaborate, or build in this space. Moreover, we focus on platforms for music and film streaming, ticketing, fan engagement, and creator monetisation. Furthermore, global streaming giants still dominate headlines, but they rarely capture the full depth of African creativity. Ultimately, if you care about music, film, live events, and influencer culture, this is the ecosystem you need to watch.
- But it also demands a degree of digital and financial literacy that was less necessary in an analogue age.
- Furthermore, by giving creatives clearer records, the platform supports fairer payouts and contract negotiations.
- Media businesses and creators will need to build assets they can control, including intellectual property, trusted brands, direct customer relationships, first-party data, and multiple routes to market.
- Digital services do not grow in exactly the same way across the continent.
- Therefore, when you look at future stars in streaming or fan engagement, you often find them in these cities.
- Moreover, they give artists tools for rights management, finance, and audience building that used to be locked inside big labels.
- Additionally, they prioritise African catalogues and languages, giving regional content prime placement rather than side categories.
- Mobile and fixed services remain the largest E&M revenue pool in all three markets.
- As digital entertainment grows, regulators across Africa are working to establish appropriate frameworks.
- Dive into our Global Perspectives report for key findings and insights into the global E&M industry.
Cape Town city ranking hits 15th globally in 2026
- While subscription streaming dominates consumer spending in North America and Europe, African users channel a larger share toward mobile games, social platforms, and increasingly, interactive and skill-based online games.
- This reflects a broader and healthier shift toward informed, calculated engagement with online entertainment — the same analytical mindset that financial literacy advocates have long encouraged consumers to apply to their money.
- Additionally, Mdundo’s ad-supported model helps keep costs low while paying artists through revenue share.
- Human oversight remains essential where AI affects content, creative rights, audiences, or brand trust.
- As a result, startups that solve these needs quickly gain loyal users and regional scale.
- European platforms often appear in international search results even when their services focus on a domestic market.
- In many markets, digital adoption is accelerating while traditional formats continue to attract audiences and advertising investment.
- In addition, remember that every stream, ticket, and subscription helps build a stronger creative ecosystem for the continent.
- Moreover, they give artists tools for rights management, finance, and audience building that used to be locked inside big labels.
- Moreover, it comes bundled on millions of Transsion smartphones (Tecno, Infinix, Itel), giving it strong distribution across the continent.
- Similar frameworks are still developing in several African markets.
How can organisations turn audience growth into long-term value? Increasingly, competitive advantage comes from understanding the audience relationship. The pace of change varies by market, requiring businesses to manage both established and emerging channels simultaneously.
The demand, mobile-connected consumers who want accessible digital entertainment. Its gaming market alone reached $153 million and is projected to keep expanding at 6.9% annually through 2029. Recent industry analysis has increasingly pointed to fintech innovation and mobile payment adoption as one of the key forces accelerating Africa’s mobile gaming and digital entertainment boom. The infrastructure that was built for financial inclusion quietly became the infrastructure for digital entertainment, and the industry is only now catching up to what that means. Human oversight remains essential where AI affects content, creative rights, audiences, or brand trust.
Successful services study these differences instead of treating Africa as one uniform market. Digital services do not grow in exactly the same way across the continent. A platform that loads slowly may lose users before its content even appears. A large share of consumers rarely use a desktop computer.
Sign up for free AllAfrica Newsletters
In Kenya, you do not need a bank account to pay for your evening's entertainment. Africa Technology, Media and Telecommunications Industry Leader, PwC South Africa Get 12 months of access to data and commentary for segments across 53 countries and territories, and access to dashboards and visualisations, including heat maps and comparisons of standards for digital gaming platforms GDP and growth rates. Dive into our Global Perspectives report for key findings and insights into the global E&M industry.
Perspectives from the Global Entertainment & Media Outlook 2026–2030
Therefore, Africa’s entertainment-tech story is not just about apps; it is about power shifting toward the people who make and love the culture. Furthermore, if you enjoyed this deep dive into African entertainment tech startups, you will find plenty more stories on our platform. Consequently, these tools help emerging stars move from viral clips to sustainable careers with predictable revenue. Furthermore, South African Amapiano producers and DJs rely on streaming data and fan insights to target new cities and audiences.
A regulated operator such as 711.nl is designed for adult users in the Netherlands and operates within Dutch licensing rules. Visibility in search results is not the same as legal permission to serve local customers. Users need to understand the difference between a platform being accessible and a platform being licensed for their location. Online entertainment spending covers a growing range of activities. But it also demands a degree of digital and financial literacy that was less necessary in an analogue age.
Users should check whether a platform publishes clear terms, provides contact details and explains how personal data is handled. European users may rely on privacy rules, refund rights and sector specific licensing. Its presence in global search results does not mean the service is available or authorised in every country.
CREATIVE CREDITAI (Kenya) – Financing African Creators
Tenthly, Storipod appears in lists of emerging African startups to watch and focuses on audio storytelling and podcast-style content. Moreover, many African artists and influencers struggle to access formal finance because banks do not understand their income patterns. In addition, investors and partners gain confidence when they see clean, verifiable data. Consequently, artists can prove what they are owed and track how often their works are used. Furthermore, by giving creatives clearer records, the platform supports fairer payouts and contract negotiations.
Moreover, many African celebrities and creators already leverage these platforms to scale their careers. Thirdly, platforms like Shamba Records, CREATIVE CREDITAI, and Storipod focus on the link between creators and their communities. In addition, they integrate with social and messaging platforms to drive last-minute sales or updates. Consequently, they can price better, plan marketing, and design VIP or group offers that match fan demand.
Boomplay (Nigeria/China, Pan-African) – The Streaming Giant Built for Africa
Consequently, from Lagos to Nairobi and Accra to Cape Town, founders are building platforms that put African stories, sounds, and fans at the centre. A new wave of African entertainment tech startups is transforming streaming, ticketing and fan engagement across Nigeria, South Africa, Kenya and Ghana. The strongest platforms will combine reliable technology with local knowledge, clear pricing and transparent rules. Rules need to cover privacy, advertising, payments and age restricted content.
Over-the-top (OTT) video is one of the fastest-growing E&M categories in South Africa, Kenya, and Nigeria. By 2030, connectivity is forecast to account for approximately 60% of total E&M revenue in South Africa, 75% in Kenya, and 66% in Nigeria. Kenya’s growth is underpinned by connectivity, digital payments, and online engagement.
- A music app and two streaming services, a short video feed, a gaming account, and a sports subscription on top.
- With one of the youngest populations in the world — the median age in Nigeria is under 20 — the continent represents the future of digital consumption.
- Additionally, Ticketpro integrates with online and retail channels so fans can buy in ways that suit them best.
- Moreover, as it grows, the same technology stack can power ticketing for events and experiences, especially where mobility and entertainment overlap.
- Human oversight remains essential where AI affects content, creative rights, audiences, or brand trust.
- Moreover, it focuses on low-data usage and easy downloads, which fit users who rely on affordable Android phones and prepaid data.
- Local content can create value through intellectual property, licensing, sponsorship, live experiences, commerce, and distribution across markets.
- Video is expanding across screens, while mobile is bringing gaming within reach of more consumers.
- The consumers who thrive in this environment are those who approach it deliberately — understanding what they are paying for, how much time they are investing, and what the actual odds and outcomes of their choices are.
- Digital services do not grow in exactly the same way across the continent.
- These assets create greater control over how audiences are reached, understood, and monetised.
- However, rapid streaming growth does not mean the immediate replacement of traditional television.
Online betting accounted for 60% of gross gambling revenue. Social media engagement is among the highest in the world by time spent, particularly on TikTok and YouTube. Kenya's broader entertainment and media sector grew 7.1% in 2024, outperforming global averages. Africa's shift from passive consumer to active digital participant is happening faster than most analysts predicted, and it is being driven not by desktop broadband but by the smartphone in someone's pocket on a Nairobi matatu or a Lagos bus. Today it pays for streaming subscriptions, gaming top-ups, and online platform access across Kenya, Tanzania, Uganda and beyond. That single fact — unremarkable to millions of Kenyans — explains more about Africa's digital leisure revolution than any market report.
Young People Stack Their Entertainment
Furthermore, organisers get dashboards with sales trends, time-of-day patterns, and demographic breakdowns. Therefore, fans gain confidence that their tickets are valid and that events are well run. Moreover, they digitise the full journey from discovery to purchase, reducing queues and confusion at venues. Secondly, ticketing-focused startups like Ticketpro and BuuPass improve how you attend live shows and experiences.
After winning AFCON 2027 hosting bid, Kenya, Uganda and Tanzania push for common visa to boost regional tourism
- That single fact — unremarkable to millions of Kenyans — explains more about Africa's digital leisure revolution than any market report.
- Consequently, fans in Tanzania, Nigeria, or Uganda see content that feels local, not imported.
- This wider reach creates questions about jurisdiction, taxation, licensing and consumer protection.
- Additionally, startup directories such as Startup Map Africa track hundreds of creative and media-related companies across the continent.
- In addition, brands and platforms gain from a healthier, better-financed creator base that can produce more content.
- Additionally, follow funding updates from platforms like Disrupt Africa to see which entertainment-tech startups raise capital next.
- Ultimately, platforms like irokoTV prove that African stories can win loyal viewers worldwide.
- Moreover, many African celebrities and creators already leverage these platforms to scale their careers.
- Tenthly, Storipod appears in lists of emerging African startups to watch and focuses on audio storytelling and podcast-style content.
- By 2030, connectivity is forecast to account for approximately 60% of total E&M revenue in South Africa, 75% in Kenya, and 66% in Nigeria.
- Streaming services, mobile gaming, social platforms, and online communities now occupy hours that were once spent on radio, television, or offline pursuits.
- European users may rely on privacy rules, refund rights and sector specific licensing.
- It is shaping it — demanding products that are affordable, data-efficient, and increasingly interactive.
- Additionally, these startups blend culture, community, and code to create fresh digital experiences that match the continent’s creative energy.
- Users should check whether a platform publishes clear terms, provides contact details and explains how personal data is handled.
- Moreover, a new wave of African entertainment tech startups is transforming how you stream music, buy tickets, and connect with your favourite stars.
- Additionally, Boomplay focuses on African catalogues, offline listening, and flexible subscription options including mobile money payments.
Consequently, many Afrobeats and Amapiano stars use it as a core channel for new releases and fan engagement. Moreover, it comes bundled on millions of Transsion smartphones (Tecno, Infinix, Itel), giving it strong distribution across the continent. Ultimately, Mdundo shows how entertainment-tech can scale by respecting on-the-ground realities, especially in East Africa. Moreover, it focuses on low-data usage and easy downloads, which fit users who rely on affordable Android phones and prepaid data.
Ultimately, CREATIVE CREDITAI shows how African innovation can support influencer culture and creator economies directly. Ninthly, CREATIVE CREDITAI, listed in the African startup directory, builds an AI-driven financial management and credit assessment platform for creatives. Ultimately, entertainment-tech is not only about front-end apps; it is also about back-end tools like Shamba Records that protect creative value.
How These Startups Transform Streaming, Ticketing and Fan Engagement
- Distribution, however, remains concentrated among platforms that influence content discovery, audience access, advertising delivery, and creator revenue.
- Get 12 months of access to data and commentary for segments across 53 countries and territories, and access to dashboards and visualisations, including heat maps and comparisons of GDP and growth rates.
- That single fact — unremarkable to millions of Kenyans — explains more about Africa's digital leisure revolution than any market report.
- In addition, advertisers tap into focused, loyal audiences who value authenticity and depth.
- Furthermore, by giving creatives clearer records, the platform supports fairer payouts and contract negotiations.
- However, local innovators now build products tailored to African payment systems, languages, and fan behaviour.
- Additionally, they host local creators who share stories, interviews, and commentary rooted in African realities.
- It is worth being specific about what African users are actually doing online in their leisure time, because the picture is more varied than the headlines suggest.
- According to the GSMA Mobile Economy report, mobile technologies and services now account for a significant share of sub-Saharan Africa’s economy, with smartphone adoption climbing year after year.
- Issues around consumer protection, data privacy, and responsible spending are increasingly on the agenda.
- In addition, fans get easier access to high-quality African content without relying only on global platforms.
Ultimately, BuuPass reflects a wider trend where African startups reuse proven rails to enter entertainment value chains. Consequently, fans get a single, trusted interface for different kinds of tickets, which improves adoption. Moreover, as it grows, the same technology stack can power ticketing for events and experiences, especially where mobility and entertainment overlap. Ultimately, this kind of infrastructure is vital for making African concerts and festivals smoother, safer, and more profitable.
Additionally, they show that creators can gain more control over their careers by using tools designed for local realities. In addition, Ghanaian artists and filmmakers reach diasporic audiences through platforms like Showmax and Boomplay, extending their impact beyond local TV. Additionally, each market combines strong creative industries with growing tech talent and startup support networks. Additionally, this kind of infrastructure matters deeply for musicians, filmmakers, and content creators seeking transparency.
Platforms that support familiar local payment methods often perform better than those that depend on international cards alone. This does not mean consumers have no protection, though the level of oversight can vary. Similar frameworks are still developing in several African markets. European platforms often appear in international search results even when their services focus on a domestic market. Digital platforms can reach users across national borders with less friction than traditional businesses.
For consumers, this evolving regulatory landscape means a gradual increase in protections — clearer terms, better transparency, and stronger safeguards against predatory practices. Issues around consumer protection, data privacy, and responsible spending are increasingly on the agenda. Studies of digital consumer behaviour consistently show that people underestimate how much they spend on small, frequent digital transactions. Players who grasp the underlying odds tend to make better decisions, and a new category of analytical tools has emerged to support them. Mobile money platforms have been crucial enablers here, allowing users to make small digital payments without traditional bank accounts. Streamers, moderators, designers, support staff, data analysts, and marketing teams all benefit.
Media businesses and creators will need to build assets they can control, including intellectual property, trusted brands, direct customer relationships, first-party data, and multiple routes to market. Video is expanding across screens, while mobile is bringing gaming within reach of more consumers. South Africa’s scale is supported by an advanced communications infrastructure, a sophisticated advertising ecosystem, and high levels of digital adoption. In addition, remember that every stream, ticket, and subscription helps build a stronger creative ecosystem for the continent.
Top 10 African Entertainment Tech Startups Redefining Fan Engagement
- Video is expanding across screens, while mobile is bringing gaming within reach of more consumers.
- But until those frameworks mature fully, much of the responsibility for making sound decisions rests with individual users.
- Recent industry analysis has increasingly pointed to fintech innovation and mobile payment adoption as one of the key forces accelerating Africa’s mobile gaming and digital entertainment boom.
- That single fact — unremarkable to millions of Kenyans — explains more about Africa's digital leisure revolution than any market report.
- Consequently, African content creators on TikTok, Instagram, and YouTube gain additional ways to structure their businesses.
- Microtransactions, in-app purchases, and subscription models are designed to feel small and frictionless, but they accumulate.
- Streamers, moderators, designers, support staff, data analysts, and marketing teams all benefit.
- Additionally, they help creators turn engagement into income through better contracts, data-driven deals, and targeted campaigns.
- Ultimately, this data helps them plan tours, releases, and collaborations based on real audience behaviour.
- South Africa led with $296 million, but Nigeria posted the highest growth rate at 7.4% CAGR, driven almost entirely by mobile access, with more than 80% of its population connecting to the internet via smartphone.
- The demand, mobile-connected consumers who want accessible digital entertainment.
- A platform that loads slowly may lose users before its content even appears.
- It is worth being specific about what African users are actually doing online in their leisure time, because the picture is more varied than the headlines suggest.
Regional partnerships are being signed more frequently. It is influencing trends across the continent. For many people, that conversation is part of the real entertainment.
A Market Finding Its Feet
Ultimately, entertainment-tech strengthens influencer culture by treating creators as entrepreneurs, not just talent. Furthermore, these startups sit alongside a wider wave of influencer platforms, creator marketplaces, and community apps. Additionally, they fight fraud by generating secure digital tickets and tracking entries accurately. In addition, artists and rights owners gain clearer insights into who listens or watches their work. Moreover, this raises visibility and helps startups secure strategic partnerships with telcos, media houses, and brands. In addition, advertisers tap into focused, loyal audiences who value authenticity and depth.
Moreover, they reveal a future where African fans enjoy world-class digital experiences built around their tastes, payment habits, and communities. Ultimately, the top 10 African entertainment tech startups highlighted here show how quickly the landscape is evolving. Ultimately, the earlier you plug into this ecosystem, the more you benefit from its rapid growth. Additionally, follow funding updates from platforms like Disrupt Africa to see which entertainment-tech startups raise capital next.
- Streaming is growing, Kenya's OTT market is projected to nearly double in revenue by 2029, supported by ad-funded tiers that keep costs accessible.
- Importantly, the impact of these African entertainment tech startups goes beyond simple app downloads.
- Furthermore, by giving creatives clearer records, the platform supports fairer payouts and contract negotiations.
- However, rapid streaming growth does not mean the immediate replacement of traditional television.
- Rules need to cover privacy, advertising, payments and age restricted content.
- A sustainable OTT proposition must balance affordability, differentiation, and monetisation.
- Additionally, they prioritise African catalogues and languages, giving regional content prime placement rather than side categories.
- Ultimately, platforms like uduX push Afrobeats, Alte, and other subcultures deeper into everyday digital life.
- Specifically, the following ten African entertainment tech startups stand out for their impact on streaming, ticketing, and fan engagement.
- Additionally, they point toward actions that support positive African innovation while benefiting your own goals.
- Ultimately, Showmax shows how entertainment-tech can strengthen creative ecosystems through commissioning and distribution.
- In addition, its brand remains a strong reference point for film-focused African startups looking at subscription video services.
- Additionally, these startups blend culture, community, and code to create fresh digital experiences that match the continent’s creative energy.
- As digital entertainment grows, regulators across Africa are working to establish appropriate frameworks.
A music app and two streaming services, a short video feed, a gaming account, and a sports subscription on top. Mobile gaming, casual, social, and increasingly competitive, is expanding rapidly across all three major markets, with esports beginning to attract meaningful investment in South Africa and Nigeria. AI can support this shift by improving translation, subtitling, localisation, content discovery, recommendation, audience segmentation, campaign optimisation, and production workflows. Distribution, however, remains concentrated among platforms that influence content discovery, audience access, advertising delivery, and creator revenue.
Six African markets pull most continental FDI
If the platform does not deliver, people leave without a second thought. You can top up a streaming account or buy game credits, or fund a gaming wallet in under a minute without ever leaving the app. It is the same mindset people use across much of South Africa’s digital economy. People have moved on from the days when TV largely decided what the evening looked like. All of that means more people can watch, play, and browse whenever they want, wherever they are.
Why do shared experiences retain their value?
Connectivity is expanding digital audiences, advertising is becoming more sophisticated, and consumers are engaging with content across an increasingly diverse mix of platforms, formats, and experiences. Pricing, advertising-supported models, bundling, and flexible propositions can help services reach wider audiences without relying exclusively on subscription growth. Streaming, social media, short-form video, and audio services increasingly help audiences discover films, artists, events, and cultural experiences. Payment fragmentation remains a genuine challenge, M-Pesa dominates East Africa, but MTN Mobile Money, Opay, and Palmpay each serve different markets, meaning platforms that want continental reach need to integrate multiple payment systems. Locally relevant content and effective discovery can also help services differentiate as consumers gain access to more viewing options.
What makes Africa’s digital entertainment boom particularly significant is its demographic foundation. But until those frameworks mature fully, much of the responsibility for making sound decisions rests with individual users. As digital entertainment grows, regulators across Africa are working to establish appropriate frameworks. Knowing the numbers, tracking spending, and making deliberate rather than impulsive decisions are skills that transfer directly from informed digital entertainment to sound personal finance. Microtransactions, in-app purchases, and subscription models are designed to feel small and frictionless, but they accumulate. These games have attracted a growing audience precisely because they reward understanding rather than pure luck.
Local films accounted for almost half of Nigeria’s box-office revenue in 2025. Nigeria records the strongest growth at 22.8% a year, although cinema remains a relatively small category in absolute terms. OTT grows faster but remains below traditional TV through 20230
Additionally, startup directories such as Startup Map Africa track hundreds of creative and media-related companies across the continent. Additionally, we link to resources and wider coverage so you can explore more across African tech and culture. Africa's role in global digital entertainment will continue to grow as connectivity and payment systems improve. Users can pay for subscriptions, games and other services without a credit card. This example shows why consumers should check where a platform is licensed before creating an account, sharing personal information or making a payment. Consumers can pay for films, music, games, sports coverage and social content through a single mobile device.
Posted in: Blog
Leave a Comment (0) →